The Thrill of Discovery at Bicester Village

What if you could spend the whole day strolling through a curated mile of over 150 luxury brands with extraordinary value...

Over three decades ago, Bicester Village found its roots in the Oxfordshire countryside. A true original, this open-air shopping destination was the first of its kind and became the blueprint for The Bicester Collection, now comprising 12 luxury Villages across Europe, China and the US. Yet, despite its global influence, Bicester Village retains an unmistakably local charm. Framed by idyllic rural scenes and rich cultural heritage, it offers a uniquely British day out: a place where exceptional brands, five-star hospitality and thoughtful service are served with a warm Village welcome.

Just a stone's throw from The Cotswolds, it's distinctively positioned as the front door to an impressive cultural calendar all year round, spanning legacy sporting highlights, seasonal fairs and local delights, making it an unmissable stop on any in-the-know itinerary.

One destination, endless choices

There is something uniquely satisfying about finding a piece you've coveted for years, coupled with unmissable savings. In the Village, Prada, Dior, Brunello Cucinelli and Loro Piana sit alongside icons of British craftsmanship, including Burberry, Barbour, Stella McCartney and Vivienne Westwood, creating a refined edit unlike anywhere else in the world.

Whatever's on your wish list, a statement occasion look, a signature fragrance or gifts that go above and beyond, every boutique offers the possibility of an unexpected discovery. From current-season collections to archival treasures and exclusive styles, you can easily explore the best of fashion, beauty and homeware side-by-side.

A welcoming private retreat

Designed as a sophisticated home from home, The Apartment feels like a destination in its own right, while still being seamlessly woven into the fabric of the Village. A by-invitation-only space, it provides a peaceful setting to pause and access a host of tailored services.

Make it your first point of call when arriving and relax while the dedicated team caters to all the details of your day. From help finding the perfect gift, an indispensable service at Christmas time and beyond, to sourcing an outfit for a special occasion or simply guiding your wardrobe refresh, there's no ask too big. Taking care of private shopping appointments in the suites, restaurant reservations and more, every aspect of your experience is thoughtfully handled.

An effortless arrival

Just under an hour from London, yet wonderfully removed from the pace of city life, Bicester Village offers a true escape. For a seamless journey, guests can opt for chauffeur-driven transfers and private car services, arriving directly at the Village in comfort and style. Those choosing to drive can take advantage of reserved parking close to the boutiques, while rail travellers can stop by the dedicated concierge kiosk at London Marylebone station, where the team are more than happy to guide your day.

Flavours to savour

Worked up an appetite between the boutiques? Whether you're looking for time to linger over an elegant meal, craving a leisurely lunch, or just a quick bite, there are choices to satisfy every palate. Settle in for classic Italian dishes at Cecconi's, savour elevated British fare from celebrated Cotswolds institution The Double Red Duke, or enjoy Ottolenghi's vibrant Mediterranean-inspired menu. For those seeking something lighter, Fortnum & Mason's first-ever food kiosk, Fortnum's On The Go, provides the perfect stop for a delicious bite.

New surprises around every corner

With every visit, discover new boutiques from world-renowned brands, enjoy exciting events and experiences, and savour seasonal flavours along the way. Plus, find thoughtful gifts for everyone on your list, with options that make every occasion feel extra special.

Members enjoy more: becoming a Bicester Village member unlocks a world of year-round benefits. Simply scan your membership code as you shop to access exclusive treats and insider experiences, designed to make every visit even more rewarding.